Mothers Are Increasingly Using Smartphones
Smartphones can be incredibly beneficial for mothers. That is why a large number of are starting to adopt these new devices. According to a study of mothers who have a smartphone produced by Mom Central Consulting, 51% of them have downloaded alot more than 16 applications for their smartphones given that March 2011. The main categories of applications are social networking, gaming, entertainment and weather. Other favorite categories involve music, news, life-style and wellness and fitness.
A new study of women in NBCU complements some of the conclusions of Mom Central Consulting. The study accomplished final April, which looked at how females are taking digital tools, indicated that females not only say they feel far more comfy with technology than they had been a year ago, but are also a lot more active than guys in games and social networking on mobile. Decomposing the female demographic "mother" vs. "non-mothers," the study showed that mothers were alot more associated to applications for smartphones that non-mothers.
One in three mothers use your smartphone for well being purposes, compared with 22% of the common population, according to a study by BabyCenter. In reality, this study not only shows that mothers use smartphones to manage and track knowledge about wellness and well-becoming, but also would like to use smartphones for individual well being information, such as weight, workout and intake calories. These findings indicate that the opportunity for vendors in this sector to reach mothers by way of smartphones has arrived.
With much more than 70% of mothers working with smartphones, more and even more opportunities exist fro brands to remain on the moms' radar screens - providing coupons, special delivers and just keeping connected.
Mothers have been for decades the key household consumer - they are the selection makers and the getting power in the household. Just feel about the possibilities obtainable by way of smartphones to reach them and marketplace your goods and services.
When mothers can reach your organization very easily on their smartphones they will engage with you and their loyalty to your brand and your company will translate into a long-term commitment and increased spending.
Mothers are embracing emergent platforms such as blogs, Facebook, Twitter, Mobile friendly sites at an overwhelming rate. Right now companies have to rethink their interaction with mothers. Your brand has to be clear and easily found so that moms can turn into customers and brand advocates. Word of Mouth can be a big turning point for your brand.
Moms use on-line media for so a lot additional than just keeping in touch - they spend close attention to how brands interact with them via the internet.
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