iPhone and Android: Is BBM in Their Future?

Study in Motion, or RIM, might possibly release Blackberry Messenger, or BBM, for iPhones and Androids. This rumor has flown around the net for months but has yet to come to fruition or be affirmed by RIM. On the contrary, at the Blackberry Planet 2011 Q&A Session for Developers, RIM has affirmed that they are not in the method of developing their BBM to be utilized on the iPhone or the Android. Despite the fact that they did not rule out the possibility of an interface to allow the BBM for iPhone or Android users in the future, it seems that they have a rather fantastic cause not to pursue this route.


The Blackberry Messenger is built on a proprietary platform and infrastructure that sets the Blackberry apart from other devices and is 1 of their primary differentiators. In order to adapt the BBM for iPhone and Android users, a total restructuring would be crucial and they would lose a single of their primary advantages over their competitors. This is according to a single of the developers at the Blackberry World 2011 Q&A Session for Developers.


But, RIM has recently confirmed that they have an adaptation for the Enterprise level that enables third-party interface with BBM. This enables the workers of a enterprise to interface their devices with those of the enterprise and use the BBM for iPhone and Android devices.


It is completely attainable, however, that enabling even restricted use of the BBM for iPhone and Android devices could attract a new demographic of iPhone or Android users who discover themselves enamored of the BBM application and would as a result make the switch to Blackberry.


Even although quite a few critics say that RIM is missing out on a large percentage of the market by limiting the Blackberry Messenger to their personal devices, RIM seems inclined to stay with their existing marketing and advertising path. Despite the several rumors to the contrary, at the present RIM is indicating that the only BBM interface for other devices will be in the Enterprise area, which is designed for the enterprise sector.


Other firms have created comparable applications, such as Kik and PingChat!, that can be made use of across diverse platforms and Apple now has iMessage which is comparable to the Blackberry Messenger. However, when RIM filed a lawsuit against Kik that alleged patent infringement, Kik would no longer accept BBM users. Apple's iMessage will function with the iPad, the iPhone and the iPod touch but not the BBM.


Component of RIM's reluctance at the present to share the BBM application with other devices could possibly be the existing state of their organization, which has laid off 2,000 manufacturing workers although at the similar time hiring two new COO's.


In summary, for those users who were anticipating the BBM for iPhone and Android devices, the wait will continue as RIM has not indicated that this is on their agenda in the foreseeable future. RIM has confirmed this in at least two separate statements and at the moment plans to provide a BBM interface in their Enterprise area only.

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